Going “circular” refers to the necessary change from our current take-make-waste linear economy to a borrow-use-return circular economy (sometimes also referred to as the zero-waste or cradle-to-cradle economy). The film is directed by A two-time Telly Award and Emmy Award winning filmmaker Graham Sheldon and presented by global sustainability expert, Prof. Dr Wayne Visser. And despite its dire warnings – John Elkington, famous for coining the “triple bottom line” of sustainability says in the film: “if we continue with the linear economy if we’re to use a technical term totally screwed” – it is an optimistic film about innovative solutions. In support of the UN Sustainable Development Goals (especially Goal 12 on Responsible Consumption and Production), the documentary explores five key strategies for achieving circularity – reduce, reuse, recycle, renew and reinvent – by showcasing examples from Europe, Latin America and Africa and featuring insights from experts from the likes of the World Economic Forum and the Universities of Cambridge and Harvard.